Visual Media – A boon or bane ?!!
There was a time when the Media was considered a boon and there were few channels who concentrated on quality of information being broadcasted than just TRPs of their programs. There were a few channels leading the world television space and the news being reported were like WYSIWYG. They gave their viewers the real news without any manipulations whatsoever. The entire goal of these channels were to provide the news as they were. The technology was not even half as we have today and people had to depend on manual stuff in things they did to capture historical events and remarkable moments around the world. There was a time when getting into these channels was dream of all young minds who were skilled in these streams and though the pay package were not even half as what they are today, there was a tremendous supply than the demand.
But today it is a sad state, especially the new face of Indian television is pitiable and has been merely focussing on the quantity of variety entertainments than quality products. Even today when we switch on to any of these channels, what we see is just an eye wash, with each programme getting more than a dozen commercials as sponsors and the quality of the programmes have detoriated tremendously. In the last two decades of indian television commercials, there has been a multifold increase and there is a huge money floating out there. Many indian entrepreneurs who were conventional business houses has spread their wings to TV channels as they are considered a major cash cow for the enterprises.
